StrategIA Central
01

You're already spending on AI. No one's told you what it's returning.

Licenses, pilots, courses, a subscription someone approved eight months ago. The invoice exists, and it shows up on time. The number that says what you got back from it doesn't.

I work with companies that have already invested in this and are ready to stop flying blind.

Book 20 minutes Calculate what it's costing you
02If any of this sounds like your company, keep reading

Four things that are probably already happening

  1. No one can tell you what your investment actually returned.

    There are invoices, licenses, hours of training. When someone on the board asks what it earned, the answer is a feeling, not a number.

  2. Someone on your team is using ChatGPT with their personal account.

    With client data pasted in. Not because they mean to do anything wrong — no one ever told them which tool to use, or what's safe to paste in.

  3. There are active licenses nobody's auditing.

    They were bought for a pilot that's long over. They still bill every month, and nobody has them in their budget.

  4. A quote takes forty minutes.

    Because the data lives in three systems, and someone copies it by hand from one to the next, every day, for years.

The first one is the one that matters. Without a return number, you can't prioritize the other three — and everything you decide after that is a guess.

03Tool · 3 minutes

Let's start with what it's already costing you

A manual process has a price, and it's calculable: who touches it, how many hours they spend, and what that hour costs. That number is your baseline — without it, any return someone promises you is smoke.

Calculate mine

You supply the process, the people, and the hours. The calculator supplies the burden rate and the math.

04

You don't have a tools problem. You have a judgment problem.

The market offers three paths. None of them is wrong. What's wrong is starting there.

Buy tools.

That's buying parts without knowing what's actually broken. The license arrives, gets handed out to whoever asked for it, and six months later nobody can say what process actually changed.

Hire an integrator.

That solves the technical problem and leaves you dependent on whoever solved it. It works as long as you keep paying. The day you stop, the knowledge walks out with them.

Train the team.

You train people before deciding where any of it is supposed to go. They leave the course knowing how to use the tool, and with no idea which process in your company is actually worth using it on.

All three are good second steps. The first one is knowing which process is costing you the most, which data you actually have in shape to use, and what each option will return before you pay for it.

That's not something you buy. It's something you decide. And deciding it takes seeing it measured.

05Tool · 6 minutes

So where do you stand today?

IMA-4C® is the index every diagnostic starts with: twenty-five statements about your organization, five dimensions with different weights. Answer it and see your level and your two most urgent gaps.

It's the same instrument used in Phase 1. I run the full version on leadership and staff separately — and the gap between what one sees and what the other lives through is usually the most valuable finding.

Take the self-assessment
06

Four phases. Each one with an output.

The maximum entry commitment is Phase 1. Each stage after that is authorized by the evidence the previous one produced — not by a promise.

  1. Phase 1

    Clarity and Commitment

    A structured diagnostic: the maturity index, interviews with leadership and staff, and a log of what actually happens day to day — not what's documented, what's real. That's where your Quick Wins come from: the improvements you can make fast, that pay for themselves.

    What it costs you: 45 minutes per person, once. I do the analysis.

    You walk away with

    Your prioritized portfolio of Quick Wins, each one with its current cost measured and its return estimated. You know what everything will return before you spend a dollar implementing it.

    I don't have published case studies yet. What I can show you is exactly what's going to happen, how much time it takes from your people, and what document you'll have in hand at the end.

    Week 1

    A two-hour session with leadership. We define the scope, who's involved, and which processes are in.

    Your team doesn't spend any time yet.

    Weeks 2 and 3

    45-minute interviews with six to ten people, from leadership to the floor. In parallel, a daily activity log over five business days.

    Cost to your team: 45 minutes per person, once, plus a few minutes a day for a week.

    Week 4

    The maturity index is built and every candidate process is costed: real hours, people involved, annual cost, estimated return.

    Your team isn't involved here.

    Week 5

    Quick Wins get ranked by return against effort. We pick the first three.

    Week 6

    A presentation session with leadership, plan in hand.

    You walk away with the full diagnostic, the cost and estimated return of every Quick Win, the first three to tackle, and a ninety-day plan to execute them — with or without me.

  2. Phase 2

    Construction

    The first three Quick Wins, built and put into your real operation. Not a test environment. And the Triple Retorno measurement gets installed, so the result stops being an opinion:

    • ROIWhat it returns in money, against the Phase 1 baseline.
    • ROEWhat it returns in your people's time, and what they reinvest it in.
    • ROFWhat it leaves installed that keeps paying off afterward.
    You walk away with

    A before number and an after number in all three dimensions. The measurement stays installed and keeps running after I leave.

  3. Phase 3

    Connection

    The capability stays in-house, and it almost never means hiring anyone: it's the same people who handle those processes today, with better tools and the judgment to decide on their own. The Triple Retorno dashboard runs across the whole operation, not just three processes.

    You walk away with

    Installed capability that doesn't depend on me.

  4. Phase 4

    Consolidation

    A twelve-month roadmap with a three-to-five-year horizon, a governance committee, usage policies, and security criteria.

    You walk away with

    AI stops being a recurring expense and becomes a company asset.

You can come in through Phase 1 and stop there. A lot of people do, and that's fine: you walk away with a plan you can run on your own.

07

Who's accountable for this

An AI project almost always gets stuck in the same handful of places: the system the company already runs on, how a department actually works, justifying the spend to whoever signs off, and the operation that can't stop in the meantime. There are five of us, and each one covers one of those places — so you don't have to go find it somewhere else.

Juan Carlos Sermeño, founder of StrategIA Central, black-and-white portrait.
Juan Carlos Sermeño · Founder

I come from economics and finance, not development. That matters here: deciding where to apply AI isn't a technical decision, it's a business one, and you defend it with margin, cost, and hours — not software architecture.

Before founding StrategIA, I worked inside organizations that had every resource to do this right and still didn't know where to start. That's exactly the part I'm interested in solving.

What I unstick: a project with no number to justify it to leadership.

Certified as an AI Consultant – 4C Method® by Academia de IA, accredited by CertiProf · 2026–2029

  • Partner · ERP

    What they unstick: automation that has to coexist with the ERP the company already runs on.

  • Partner · Operations

    What they unstick: understanding how a department actually works before automating it.

  • Partner · Finance and Tax

    What they unstick: savings that hold up in front of the board — and the tax authority.

  • Partner · Foreign Trade

    What they unstick: classification, customs filings, and documentation, where one mistake gets expensive.

08

A 20-minute conversation

Transcript

Hi, I'm Juan Carlos Sermeño, from StrategIA Central.

If you've made it this far, something you read above sounded familiar.

This call runs twenty minutes, and it's exactly what the page says: you tell me what's happening in your operation, and I tell you whether this applies to your case and what I'd do in your shoes.

If I see it doesn't apply, I'll tell you right there. I'm not going to pitch you a proposal, there are no slides, and there's no mandatory next step.

If you want that conversation, my calendar's right below.

What happens

You tell me what's happening in your operation, I tell you whether this applies to your case and what I'd do in your shoes. If I see it doesn't apply, I'll tell you right there.

What doesn't happen

I'm not going to pitch you a proposal. No slides. No mandatory next step.

It's probably not worth working with me if:

  1. You've already picked the tool and just need someone to install it.

    An integrator does that better, and cheaper.

  2. You only care about this quarter's result.

    Phase 1 delivers Quick Wins, and some pay for themselves in weeks, but they come out prioritized inside a plan. If you don't need the plan and just want to put out a fire, it's cheaper to put it out directly.

  3. You want a permanent vendor, not capability of your own.

    My goal is for you not to need me for this in a year. If you'd rather have someone stay on and run it forever, there are people who do that well. I'm not one of them.

  4. Your operation reshapes itself every quarter.

    A diagnostic on shifting ground isn't worth anything.

If none of those four is your case, here's my calendar.

See available times